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This does make sense. They haven’t been putting in their massive full page and double page spread advertisements in the local papers, in fact they have taken out all their advertisements from all advertising avenues, presumably to cut costs. We here though did question the logic of advertising so strongly and so wide spread, when the business wasn’t enough to sustain or justify such effort. Their advertising bills must have been huge! Every week during the summer we would get the paper and as sure as eggs is eggs they would have their usual advert bang in the middle of both centre pages.
What didn’t help them was losing one of their best salesmen to rivals Conservatory Outlet. We knew that was going to be a big blow, and we were aware of some of the large debts which they owed (presuming what we heard was true). One of the biggest nails in their assumed coffin however, remains the huge amount they seemed to spend on massive newspaper/Yellow Pages/Thompson Local etc advertising. While everyone wisely cut back on their advertising, they seemed to press ahead. This has helped to their purported downfall.
It is never nice to see a big company go under; one has to think of all the staff and installers that may be out of a job, or about to lose one, which is made worse by the fact that we are only one week away from Christmas.
We have noticed today however that there is a new Leeds based company called Rhino Windows, coincidence?
>http://www.rhinowindows.com/about.html – this rhino windows? Nice story.
>Perhaps not then, they've been established for 65 years apparently, perhaps they've just decided to advertise properly now! Just thought it was coincidental.
>Hi DGB Yeah, Rhino Windows have been around a while. I hadn't heard this news to be honest, although it wouldn't surprise me. As you have mentioned they did lose a very good salesman to Conservatory Outlet. If what you are saying is true then I disagree with your thoughts about advertising spend. If you're cutting back on your overheads, advertising should be the last thing to cut back on. Advertising in newspapers, though, as the main part of their spend would have been misguided. Companies that advertise mainly in free papers are living in the dark ages. Interesting to… Read more »
>The newspaper advertising was definately misguided, they aren't the main way leads are generated now. I did do a bit of undercover telephoning this afternoon and they said the showroom was still open this weekend, though I didn't ask about the business as this would raise suspicions. I am aware that they did owe a six figure sum to their suppliers, perhaps that was too big a mountain to get over.
I think it will be harder for them to phoenix in times like this, especially when the banks are as prudish as they are.
>If that rumor is real, then liquidation must be the best way to make the situation better. Cutting expenses for advertisement must be a part of the plan.
I also think that it is coincidence. There must be reasons behind it.
>Rhino Windows Ltd are now in liquidation according to the Companies House website: http://wck2.companieshouse.gov.uk/66faac4f479f834299998b5d489e3110/compdetails