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The top image shows the search numbers for ‘double glazing’ over the last five years. What is obvious is that there has been a steady decline since 2004, and that when it comes to Christmas we may as well not even be open.
The second image shows again the figures for ‘double glazing’ but over the last 12 months. Unlike previous years, 2009 was a year of stabilisation. No huge peaks and troughs as you would normally see, other than the standard drop at Christmas. But what you can see is as the graph runs into the beginning of this year, search numbers have steadily risen above the 1.0 line, whereas last year it either on or below the 1.0 line.
From the feedback and conversation going around, the industry is still stuck in consolidation mode. Recovery levels that are worth talking about may be a while off yet, and trading conditions are still going to be tough. Hopefully, as consumer confidence continues to grow, so will the health of the window industry.
>with the governments proposals for all future double glazed unit having to have and energy efficiency rating of C or above, this may spark a trend for householders wanting to replace their older units with more energy efficient ones… So this legislation may help the industry as a whole, but we'll have to wait and see.
>It might spur the public on a bit but I think it's going to force a lot of businesses to go under. However, I do believe that it is their own fault if they do as they have had plenty of warning and opportunities to switch to a more energy efficient option.
>Keep up with the market is always good advice! Stop still and your done for. Wollworths for example!
Maybe these stats have a link to house prices? Or to money in general? Oh, love we cant afford to move right now..how about making our house better with new windows etc ;)
Although, it could just mean that other search terms have covered the ground…For example cheapest double glazing..or cheap double glazing…after all we have been in a recession!
>Yo Dan. The house price link is definately one. When the housing market becomes stagnant and people decline to move, they tend to make modifications to where they live now, which is where you get certain boosts to the window industry.