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With all the developments of products and specifications on the Internet, and with ever improving brochures and literature, the showroom is still one of the most important tools.
And it’s got to be a good one. No matter how many pictures or sample windows a customer is shown, they still want to see some fitted examples in a showroom, that’s what I’ve found.
We present our products in our showroom as they would appear fitted in a home. This gives the best chance possible for the customer to visualise in their minds what the product will look like on their property.
The showroom is also a tool you can use to confirm the sale. Bringing customers into your own environment gently puts pressure on them to leave the building having put their name on your contract.
