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Searching on Google Trends I know doesn’t give a 100% accurate picture of what people are buying. But it does give a good indication as to what people are interested in. Below is a Trends comparison between ‘double glazing’ and ‘conservatories’. Both of which show a steady decline, ‘conservatories’ more marked than ‘double glazing’.
The blue line which indicates double glazing, shows a small increase in the latter part of the year. Conservatories however show the complete opposite.
The key is going to be how companies can grab the remaining market share in what is still a rapidly shrinking market.
I’d say we are currently in the transition period between conservatories and orangeries, and the amount of time left for conservatories I’d say was between 3-5 years. Will Conservatory Outlet re-brand to Orangery Outlet!?!
>Already happening. Our new brochure is 50% orangeries now. What about you? B&P Orangeries?
>Not likely. Everyone needs windows, so no reason to change the name!