It was announced this week that national installations company Anglian Home Improvements are to enter the triple glazing market full on by launching their own range of triple glazing. This is going to be in direct competition with Everest who have been pushing triple glazing for quite a while now. Check out the new Anglian advert:
It’s not a bad advert. They could have gone down the really cheesy route with it, but decided not to, which I’m glad of. Not a massive fan of the scrappage scheme thing at the end as it’s a tag on to the Government’s car scrappage scheme a few years ago which I think will cause quite a fair bit of confusion with the homeowner. If you’re going to advertise a discount or a sale, why not do it the traditional way? Either way though, a decent ad all round.
If the demand isn’t there, why not create it?
As I said above, Everest were first to this game quite a while ago now, and I can see their thinking. Get there first before anyone else does and when consumers start to think about triple glazing, they should be thinking of Everest first. However I think the rest of the industry was hesitant to jump on the bandwagon as the signs of demand for triple glazing were very weak at best, and it hasn’t got that much better in the last year or so. Still, the industry won’t wait for someone else to gain market share for too long, hence the entry to the market from Anglian.
The demand however is still weak. The Triple Glazing Question debate in April proved that there are some serious scientific doubts as to the benefits of triple glazing, as well as presenting some enormous logistical and pricing problems for many manufacturers to overcome. But the industry has spent a lot of money bringing triple glazing to the industry and cannot afford for it to fail. So if there demand isn’t quite there, why not give it a little nudge?
Honesty best way forward
It would still be nice for the industry to be honest about triple glazing with the customer though. It would be nice for us to show them when triple glazing becomes effective for their home and when it doesn’t. For example, it would be good for the industry to explain that the wider units (40mm or 44mm) in specially designed frames are the most effective form of triple glazing, as opposed to adapted forms of glazing made to fit frames traditionally used for double glazing.
I believe the demand for triple glazing is going to increase over the coming years, but only due to increased advertising of the product rather than natural demand from the general public.
and… surprise, surprise…it’s right in there peddling the same old implication that an extra layer puts a gigantic pair of ear defenders on your house.
Triple glazing isn’t going to go away now so I hope the hundreds of smaller window companies out there who can’t afford expensive advertising campaigns reap the rewards of the Anglian/Everest campaigns. After all how many consumer knew what an orangery was until Everest start advertising them? By the same token, as Britain’s climate becomes more temperate with increasingly warmer seasons over the coming decades then retaining heat is going to be less of a problem. How many new-build homes today are so thermally efficient they have been like ovens this summer – smaller rooms, smaller windows, no design consideration… Read more »
You’re right Peter, it’s not going away, not now two of the biggest are starting to push it. But as you say, because of the ad campaigns, there should be a fliter down effect that the SME’s of our industry should start to see at some point soon. That’s the good thing about the nationals, they tend to stimulate the industry whenever they decide to go on TV. They do the hard work for us! You’re also right about the small homes point. They’re very well insulated now and in a warmer climate, I hear often from people who say… Read more »
Perhaps you should change your name to @trippleglazingblogger just in case this fad takes off.:-)
Someone else has said that! After all this time getting people to recognise DGB, TGB doesn’t have the same ring to it ;-)
Thinking that TGB could also stand for ‘Twitter Glazing Blogger’ as well as TripleGlazingBlogger :) I think it would work..after a while
Slip it into a tweet every now and then for a smooth transition..
I hope not! It’s taken me years to get DGB known as a term or brand lol!
If you look into the Anglian propersition on Triple glazing they actually talk about three different sealed units all available in one frame extrusion. so they can offer a mix and match solution that looks from outside the same.Their recommendation is for South facing windows A+ (Harvesting the sun’s energy) double glazing, for North facing (colder rooms) Triple glazing and for good around preformance A rated.
Everest have indeed creatred a desire, if not a request for information on Triple glazing.
I don’t know why everyone is so caught up on triple glazing… sure it will make a big difference but only it the correct specification is used. We can offer double glazing that is more energy efficient than standard triple glazing and some double glazing can even stop more sound.
I do hope that people are considering the impact of the extra glass on the weight of the sashes. Maybe the hardware manufacturers should be putting a lot of time into heavy duty friction stays.