The Glazerite UK Group has unveiled a new standard offering for installers, set to appeal to consumers looking for the perfect balance of aesthetics, durability and security.
The move will see Glazerite doors fitted with Ultion Sweet door furniture at no extra cost to installers, as part of the trade fabricator’s ambitions to support its customers to differentiate themselves in their own markets.
Jeff Dunn, Sales & Commercial Director, Glazerite, explains: “As part of ongoing investment into our portfolio, we are delighted to add Ultion Sweet as our standard door furniture offering going forward. Ultion Sweet is an exceptional system: premium in quality, unique in style and innovative in performance. Its unparalleled weather resistance comes backed with Brisant Secure’s enhanced warranty for extra peace of mind.”
The edgeless design of Ultion Sweet combines aesthetics with simplicity and is available in a range of finishes. The system has a 20-year anti-corrosion guarantee, with a ‘fit and forget’ manufacturer-to-consumer approach enabling homeowners to register online with Brisant directly. Brisant underpins its unique Ultion and Ultion Sweet products with distinctive marketing, including brochures and social media campaigns that outline Ultion Sweet’s durability and style credentials to homeowners.
The news follows the announcement of a collaboration between Brisant and Glazerite on a Ultion Sweet patio door handle, following a joint product development project. A new urn-style door knocker has also been added to the range, with a traditional look complementing the contemporary styling of Ultion Sweet products.
Nick Dutton, CEO of Brisant Secure adds, “Glazerite and Brisant Secure have had a longstanding partnership, which includes active collaboration on NPD. We’re delighted that Glazerite has added Ultion Sweet as its standard offering on doors and look forward to supporting their installers to win new business.”
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