Following a change of government, North West-based aluminium fabricator DAWS is predicting a positive outlook for the aluminium sector for the remainder of this year and beyond as demand grows for premium products in the domestic market.
Renewed optimism amid the call for greater investment in construction and housebuilding, coupled with growing demand for aluminium building products opens up opportunities in the residential market for installers, according to Phill Cresswell, Sales Director at the Liverpool-based Door & Window Systems trade supplier.
“Every day in the press there’s a call for new homes to be built to address historical shortfalls in housing supply,” comments Phill. “Labour’s pledge to build more houses can only be good news for the industry – as more houses mean more windows and doors – as long as it gets delivered on!
“Certainly, going forward we envisage a positive picture and that is reflected in our customer base, who can be quite inspirational. Those people who’ve adapted, changed and are marketing themselves well seem to be thriving. So, I think taking a ‘glass half full’ approach is important, along with embracing technology and new ideas and reacting to what the market is asking for. And aluminium is one of those things.”
In just six years, DAWS has grown from a small start-up to a £6 million turnover business on its Knowsley site supplying a range of aluminium products to the trade only. High-quality aluminium bi-folding, patio and entrance doors, windows, lantern roofs, verandas, carports and steel-look products are among the expanding range delivered across the North West, North Wales and as far south as Coventry and Kidderminster.
Headed by an experienced senior management team, the company’s ethos is to offer its customers ‘a headache-free life when it comes to ordering your trade aluminium and steel look products’. Support packages for installers include a high-quality suite of marketing materials and personalised social media videos that they can upload to their channels.
“Investment in technology, from barcode scanning of raw materials through each stage of the manufacturing process to delivery, has been key for us in implementing efficiencies as the business grows,” continues Phill. “We are taking all the best bits from PVC-U manufacturing and bringing it to the world of aluminium, to make aluminium as straightforward to buy as PVC-U.
“Aluminium products are just getting better and better. Our bifold product is all co-extruded gasket now, it’s quicker to install on-site and so much easier for the installer. That’s one of the things that we try to focus on, which is seeing everything through installers’ eyes, so if we can save them time or make their lives easier, then we’ll do that.”
Examples of this is holding bifold stocks in standard colours for a fast turnaround, simple ordering via email, WhatsApp or online portal and thorough inspection and quality control procedures.
Phill adds: “DAWS is steadily growing, and we are looking to further expand our product portfolio. If you are a PVC-U retail installer considering adding an aluminium range, then why not give us a call. We are here to help you.”
DAWS, the trade supplier you can rely on. For more information about DAWS, please visit www.daws.co.uk or call 0151 374 2851.
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